9. Well capitalised and profitable for all nineteen years of business
10. Excellent trade relationships (eg TRU Vendor Of The Year)
11. Experienced, dynamic management team – won Entrepreneur Of The Year and Sunday Times / UBS Management Team Of The Year / multiple Toy Of The Year winner
12. Strong R&D teams in UK/Hong Kong - experienced in fast-turnround projects
13. Experienced business teams to optimize third party distribution in UK/Europe
14. High integrity reputation UK, Europe, Hong Kong and worldwide
15. Strong commitment to ethical manufacturing (ICTI Care Founding Partner)
Key International partners – ToysR Us, Top Toys, Funtastic, Bandai, Joue Club, Unitoys