Interactive tween comedy outperforms its nearest competitor teen show on Nickelodeon UK. More than five million viewers tuned into iCarly from January to April with the iCarly iGo to Japan Special becoming the channel’s most watched show of the year so far. In April, the show out-rated its nearest competitor teen show by eight per cent, with nearly half a million viewers tuning into the Japan special (including repeats), achieving a massive 23.5 share of viewing. Read More
Dinosaur King, the hit animated television series distributed by 4Kids Entertainment, Inc (NYSE: KDE), has made a spectacular start on GMTV’s Action Stations channel in the 7.40am slot every weekday morning. In just its second week Dinosaur King was the best performing show on the station. Coupled with strong Jetix rating performances , a strong toy debut with UK toy distributer Vivid Imaginations and a proven track-record with Upper Deck trading cards, Dinosaur King is living up to its billing as the potential “big news” boys entertainment license for this year . Read More
Vivid Imaginations will distribute the Playmates master toy line for the property in UK and Ireland.
The Dinosaur King toys are expected to launch at retail next spring and will include figurines and role play items based on the series, currently airing on Jetix in the UK.
Vivid Imaginations has acquired the Paris-based Nomad Company which currently manages the distribution of Crayola core products across Continental Europe , Middle East and Africa. The deal excludes Italy where Crayola will still maintain a subsidiary operation Read More
1st July, 2008 – Vivid Imaginations will distribute the ToyQuest master toy line in the UK and Ireland for the movie Monsters vs Aliens™ from DreamWorks Animation. The film is the studio’s first full-length feature produced in both CGI and 3D versions and is scheduled for Easter 2009 launch in UK and Ireland cinemas.
2nd June 2008 Vivid Imaginations Vivid have secured master toy and worldwide manufacturing rights for Aardman's new pre-school show, Timmy! Launching from AW09 a range of products across plush, playsets, games, puzzles and outdoor. Read More
2nd June 2008 Vivid Imaginations have just inked a deal with TV Loonland's hot craze The Owl, showing on BBC and CBBC. The 52 episode one minute interstitial "short movies" track the perilous adventures of a quirky pink paranoid Owl who unfortunately bies the dust in a different and bizarre accident at the end of every show. Availble from October 2008 Vivid will be launching a range of collectible plush.
15th April 2008 Vivid have again joined forces with Endemol to market and manufacture an electronic board game based on BBC One game show "The Kids Are All Right", a new primetime entertainment show which premiered last Saturday at 6.05pm. Hosted by John Barrowman, star of "Torchwood" and "I'd do Anything", the show sees four adults compete to win cash prizes.
13 February 2008. iTeddy which found fame on the BBC's hit TV show, 'Dragon's Den' in 2007, is set to be a global hit with Vivid in 2008! Meet iTeddy, the cuddly way to learn, watch and play!
17 January 2008. Vivid Imaginations, the UK’s largest toy and games marketer has embarked upon an ambitious programme to move towards more eco-friendly packaging solutions, assisted by Brighton based, leading eco-design consultancy Giraffe Innovation. Starting this year, Vivid will move towards space-efficient packaging and removal of all PVC from packaging materials. Read More
16 January 2008 It’s official! The latest UK NPD data charts a dramatic shift in girls toy buying patterns away from fashion dolls into electronic toys, games and gadgets. In response to this consumer behaviour shift, Vivid Imaginations will be launching Disney licensed Hannah Montana and High School Musical tech toys and electronic games to British and Irish buyers at the forthcoming Excel Toy Fair. Read More
05 November 2007 Vivid Imaginations, the UK’s largest toy and gift marketer/distributor, has been appointed by the prominent gift company Ganz as a distributor of Webkinz merchandise, currently the hottest gift plush phenomenon in North America. Read More
04 October 2007 Following very strong ratings and retail sales performance in the first three months since the Roary launch , Vivid Imaginations has developed a hot range of fun Roary the Racing Car outdoor toys to provide a sizzling season for Spring/Summer 08 that will keep kids active! Read More
1 October 2007 Vivid Imaginations has signed UK / Ireland for the MASTER non electronic toy distribution rights for Disney.Pixar’s Summer 2008 movie … Wall.E from Thinkway Toys. Read More
17 July 2007 VIVID'S WWE RANGE HAS BECOME THE NUMBER ONE ACTION FIGURE LINE FOR JUNE. NPD Data has confirmed it as the number one action figure brand with double digit growth! Read More
8 Feb 2007 VIVID PUTS ITS HEART INTO GREAT ORMOND STREET HOSPITAL’S TICK TOCK CLUB: Vivid Imaginations , the UK’s number one toy and game company Read More
5 Feb 2007 Creation Station puts Youtube.com generation in the picture: Timing is everything with new product development and what could possibly be hotter at the moment than a gadget that allows tweens and teens to make and appear in their own movies and then post them on the web . Read More
5 Feb 2007 Pleo hailed at CES and Excel as breakthrough product: PLEO , the organic life-form robotic baby dinosaur from Ugobe Inc. emerged from the recent Consumer Electronics Show in Las Vegas and Excel Toy Fair as THE hot ticket for 2007 . Read More
01 Feb 07 Doodledoug inventors Kennedy-Matsumoto win inagural Vivid Inventor of the Year Award: Florida - based inventors Sue Matsumoto and Mel Kennedy are the winners of Vivid’s inaugural Inventor Of The year Award for their global hit creative toy Doodle Doug …the scribbly-scrawly creepy-crawly Read More
31 Jan 07 A near sell-out UK “Bratz Live” tour, coupled with multiple DVD releases and a “live action” movie could make 2007 the biggest year yet for the UK’s best selling toy brand . Read More
04 Jan 07 High school musical graduates to Vivid: Following the tremendous success of Disney’s High School Musical license worldwide Vivid Imaginations is pleased to announce it has distribution rights for the innovative Youth Electronics line from Zizzle LLC Read More
15 Dec 06 Vivid to re-launch 90’s mega-hit: In 1998 the Lovable Bears craze blitzed UK and Ireland with staggering sales of over 1.2 million units. Read More
24 Nov 06 Dinosaur reborn in Guildford! Vivid Imaginations has secured the UK & Ireland distribution rights from Ugobe Lifeforms Inc for PLEO – the first autonomous, organic life form; a one week old camarasaurus dinosaur engineered to mimic life. Read More
06 Nov 2006 Turtles back on the big screen - Cowabunga !! Teenage Mutant Ninja Turtles return to British and Irish cinema screens this Easter! Read More
29 Sept 2006 Vivid join Robin Hood’s gang! Vivid Imaginations, the UK and Ireland’s number one toymaker, has secured the master toy and game license from BBC Worldwide for the highly anticipated new drama set to hit screens this autumn, Robin Hood.
28 Jul 2006 Doodle Doug surprise worldwide creative hit - The greatest joy of the toy business for a manufacturer or inventor occurs when a new item comes to market with modest expectations and then becomes an instant global hit. Read More
29 Aug 2006 Bratz drives foam furniture boom: The UK market is experiencing explosive growth in the children’s foam furniture business , driven primarily by Bratz Read More
7 Jul 2006 Innovation pays as Crayola sales explode 49% in UK : If ever there was a case study of how innovation drives sales growth in the toy industry then look no further than Crayola. Read More
05 Jul 2005 Judging from national press hysteria , anticipated record box office takings and phenomenal early toy sales it certainly looks like Pirates Of The Caribbean Fever has gripped the UK and Ireland toy-buying public .
Jun 5th 2006 Vivid Imaginations has won the master toy licence for Chapman Entertainment's next big property - Roary the Racing Car - which has also just secured TV slots on Five and Nick Jr for next spring. Read More
06 Dec 2005 Vivid teams with Binney & Smith to distribute Crayola products in UK and Ireland: 6 December 2005 ~ London ~ Binney & Smith Inc. has decided to distribute its Crayola brand products in the United Kingdom and Ireland through Vivid Imaginations, the UK’s number one toy distributor Read More
27 April 2006 Bratz holds number one slot for 14 consecutive months in UK - Vivid Imaginations , the UK’s number one toy company , has maintained Bratz as number one brand in the total market for 14 consecutive months according to latest data from NPD UK Retail Audit . Read More
21 April 2006 Bratz team to introduce Soda Pop Girls™ in UK and Ireland. Following a highly successful US spring launch by MGA Entertainment Inc., Vivid Imaginations will introduce Soda Pop Girls into the UK and Ireland marketplace in September this year. Read More
13 March 2006 Bratz hits record market share in UK …outsells nearest rival 2 to 1 - NPD Retail Audit UK recorded Bratz fashion doll market share for February at 63.4 …more than double the share of nearest rival !!! Read More
10 March 2006 WWE shaping up for number one boys line. WWE (Worldwide Wrestling Entertainment) action figure line looks like the surprise hot favourite to be number one boys toy line for this year with NPD recording a staggering 99% sales growth year to date. Read More
03 March 2006 Show us the monkey! Curious George hits UK in September - Vivid Imaginatons has been confirmed as Master Toy Licensee for the forthcoming Curious George movie and TV series set to blitz UK and Ireland from September '06 . Read More
07 Feb 2006 TV investement blast marks new era for Crayola in UK / Ireland. Vivid Imaginations has unveiled the new Crayola range for the UK and Irish market with the biggest ever TV and new product investment plan behind the brand. Five new TV lines will generate over 1300 TVRs from March to November and re-energise sales in the fast-growing arts , craft and stationery category.
13 Sep 2005 Pirates captured in Guildford!! Vivid Imaginations, the UK’s number one toy company have been appointed as master toy licensee for the next two Disney Pirates Of The Caribbean movies, set for summer release in 2006 and 2007. Read More
15 August 2005 Vivid becomes first number one UK company for 25 years. In July Vivid Imaginations became the first UK company to get to pole position in toy manufacturer rankings for over 25 years according to NPD retail audit data Read More
12 Aug 2005 IZ - the interactive dude with attitude!: Earlier this year legendary former CEO of Tiger Electronics Roger Shiffman announced he was back with the introduction of new Chicago-based start up company ZIZZLE . Read More
05 Aug 2005 Fifi looks set to top Christmas Toy Chart for Preschoolers: Fifi and the Flowertots, the toy line based on the highly successful television show which airs on Milkshake and Nick Jr looks set to be the surprise hit for Christmas after early sales results from retailers. Read More
22 Jul 2005 Bratz increases lead in doll wars: June saw another amazing month for market leading Bratz with an impressive 49.3% share of fashion doll sales in the UK, according to data released by independent retail audit company NPD Ltd. Read More
22 Jul 2005. She's a crying, talking, sleeping, living doll! Meet Amazing Amanda: the world’s most technologically advanced and lifelike talking doll from Vivid Imaginations! Read More
13 Jul 05 New Bratz launch set to rock the UK. The ‘Only Girls With A Passion For Fashion’ are set to hit the UK this summer with Bratz Rock Angelz, the major theme launch from MGA which sees a co-ordinated range from Vivid Imaginations, Universal for debut single and album music releases, Twentieth Century Fox for the direct to video/DVD release and videogame from THQ. Read More
29 Jun 2005 Vivid gets set to zizzle. Guildford ,UK, June 30, 2005—Just days after the Licensing Show in New York City, the toy industry finds itself looking for leadership in a changing technological and retail environment. .Enter…… Zizzle ™, founded by Roger Shiffman, the co founder of Tiger Electronics, pioneers of licensed hand held games and creator of megahits like Furby, HitClips, PooChi, Giga Pets and countless others. Read More
10 Jun 2005 Vivid Imaginations has been appointed as the worldwide toy and gift plush licensee for Jamster’s range of mobile phone ringtone characters including the chart-topping Crazy Frog.
13 May 2005 Bratz extends lead in fashion doll war. April retail audit data from NPD Inc confirms that Bratz has further extended its lead in the fashion doll sector with a 46.3% share. Read More
16 May 2005 Tracy Island mania – here we go again. Thunderbirds Are Go on the BBC again from this September with a full run of 30+ shows to commemorate the 40th anniversary on the first showing in 1965 . Once again Vivid Imaginations have been appointed master toy licensee and once again a new Tracy Island playset has been developed , this time with true electronic interactivity between the rescue vehicles and the secret launch bases Read More
12 Apr 2005 Bratz has clear lead in fashion doll battle. Bratz – the dolls with a passion for fashion – have been confirmed as clear market leader in the fashion doll sector in the UK for the first quarter of 2005, according to data released today by retail audit group NPD Inc. Read More
30 Mar 2005 Fifi hits the airwaves in May. Fifi and the Flowertots , the new preschool TV show from Chapman Entertainment, created by Bob The Builder originator Keith Chapman , is set to hit British TV screens in May on both Five’s Milkshake and Nick Jr . Chapman Entertainment, working with the award-winning animation studio Cosgrove Hall Films, are producing 52 x 10 minute episodes. Read More
09 Mar 2005 Fly Wheels – the craze of 2005 – Official!! So the UK toy industry is looking for a craze to ignite spring business? Look no further than Fly Wheels from JAKKS Pacific, distributed by Vivid Imaginations - this SRP £4.99 collectable performance wheels brand is set to achieve UK sales in excess of a million units based on early sales trends. Read More
22 Feb 2005 Bratz market share increase again. According to NPD UK, the market share of Bratz™ and the newly-launched Bratz Babyz™ grew to 42.9 % in January 2005, making Bratz™ the clear No. 1 fashion doll brand in the industry. Read More
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