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17 July 2007 VIVID'S WWE RANGE HAS BECOME THE NUMBER ONE ACTION FIGURE LINE FOR JUNE. NPD data has confirmed it as the number one action figure brand with double digit growth!
“The brand continues to power up the charts and we attribute this to Jakks’ tremendous ability to keep the line fresh for the collector market,” said Paul Weston, Vivid Imaginations’ MD.
“The combination of superb product development, continual on air presence and WWE’s commitment to tours has become a winning formula”.
The 2008 spring/summer line is being previewed to customers at Vivid’s Guildford HQ and the product innovation takes WWE into new areas with further development into role play and micro play.
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