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15 Dec 06 Vivid to re-launch 90’s mega-hit: In 1998 the Lovable Bears craze blitzed UK and Ireland with staggering sales of over 1.2 million units. Little girls collected the flocked bears and delighted in their nurturing and feeding play rituals. Giochi Preziosi have licensed Vivid Imaginations in the UK and Ireland to re-launch the property in 2007 under the new and more girl-friendly name of Love2Love Bears. Available in August to coincide with back to school, the Love2Love Bears collection will comprise six scented, flocked bears each with feeding bottle, programmed electronic nurturing sounds and lights and keychain. Retailing at around £6.99 (same as nine years ago!), Love2Love Bears will be supported by a 380 TVR campaign starting mid August and running through to Christmas. “Love2Love Bears will be great for retailers looking to boost girls toy sales in the run-up to Christmas,” commented Vivid UK Marketing and Licensing Director Emma Sherski. “Love2Love Bears offer fantastic consumer value and just as Tamagotchi came back stronger second time around we feel Love2Love Bears will do same this coming summer.” See Love2Love Bears at Vivid Imaginations Excel stand SA33 For more information contact Vivid on 01483 449944 or e mail info@vividimag.co.uk
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