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Bravado, the world's leading global music merchandising company, and Vivid Imaginations, the UK’s number one toys manufacturer and distributor, announced today that they have entered into a partnership to launch a line of collectible dolls, singing dolls, toys and plush based on the music, concerts and personal style of the critically-acclaimed, chart-topping recording artist, songwriter and teenage superstar, Justin Bieber, manufactured and supplied by The Bridge Direct, Inc. The announcement was made by David Boyne, Managing Director of Bravado’s UK office, Paul Weston, CEO of Vivid Imaginations and Jay Foreman, President and CEO of The Bridge Direct.
The new Justin Bieber toy line will debut January 2011 with the JB Style Collection Figures (SRP £15.99), with extended range of products following later in the year including Justin Bieber Music Video Collection Singing Figures (SRP £24.99) that each “sing” a portion of one of Justin’s most popular hit songs and come with fun accessories, In Concert Microphones (SRP £12.99) that play two of Justin’s hit songs with cool sound effects, and the cuddly and collectible Signature Plush (SRP £6.99).
“We are delighted to be working with The Bridge Direct and Vivid, on this exciting new opportunity” stated David Boyne, Managing Director of Bravado’s UK office.
“We’re thrilled to be working with Bravado and The Bridge Direct on the hottest international artist in the music industry. Enabling us to bring Justin Bieber products to his millions of fans in the UK!” commented Paul Weston, CEO of Vivid Imaginations. “This really complements our experience of the Collector Doll Market with Take That among our success in this area.”
The products are expected to be available in major mass retailers on or before mid-January, 2011. For more information on the Justin Bieber toy line, please visit www.justinbiebertoys.com. To receive the most up-to-date news on the Justin Bieber toys, be sure to follow them on Twitter and “Like” the Justin Bieber Toys page on Facebook. @JBieberToys More info at info@vividimag.co.uk or phone 01483 449944 Contact: Jen (Bernstien) Derevensky Ren Beanie Public Relations Phone: 305-788-6878 Email: jen@renbeanie.com
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