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Worldwide master toy licensee Thinkway Toy’s will manufacture and supply non electronic product to Vivid for domestic distribution in UK/Ireland with heavyweight marketing support, including a 900 TVR campaign from July, extensive PR and in store marketing. Thinkway Toys will continue to offer all of the electronic toy portion of the line, which has the most advanced innovative electronic technology manufactured to date, on a direct FOB basis via GeeMac. Academy Award-winning director Andrew Stanton took us under the sea with FINDING NEMO. This time, he'll explore the worlds of robots and outer space with Wall.E. Wall.E, an industrial robot, has spent years doing what he was built for, but soon, he will discover what he was meant for. Wall.E is the story of one robot’s comic adventures as he chases his dreams across the galaxy. “The Vivid team are thrilled to be working with Thinkway and Disney on Wall.E. Our belief is that it has the same collectable, toyetic feel of the Cars movie,” stated Nick Austin, Vivid CEO. “The late summer 2008 cinema release date is a fantastic opportunity for both retailers and ourselves as there is far less competition in the boys movie area and it is close enough to the autumn season to be a perfect lead-in to Christmas.” Simon Price, Director UK Toys for Disney Consumer Products commented: “Disney are delighted to be partnering with Vivid on Disney.Pixar’s latest adventure Wall.E. Andrew Stanton & the Pixar team have created a truly compelling character and a storyline that is out of this world. Combine this with Vivid’s proven heavyweight marketing campaigns & Wall.E represents a fantastic opportunity for retailers to replicate the 2006 movie release success of Cars." Back
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