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 Record-breaking boy-band sensation JLS have been signed by Vivid to create a range of collector dolls for Autumn / Winter introduction. The band, whose #1 million selling album has spawned 2 #1 singles, sprang to prominence as finalists of 2008’s X-Factor competition and have recently won two Brit Awards for Best British Breakthrough Act and Best British Single.
The four guys in the band – Aston, JB, Marvin and Oritsé– will be immortalised in 30cm collectable doll figures with authentic outfits and laser–image face-sculpts for maximum authenticity. Available October on UK retail shelves, the JLS Collection will have a £14.99 srp each.
“Vivid are so thrilled to be working with JLS, undoubtedly the hottest boy-band on the UK music scene,” states Emma Sherski , Licensing and Marketing Director at Vivid Group . “The band’s unique brand of showmanship, effort, passion and commitment makes them a strong bet for huge success as collectable dolls. Vivid worked with Take That 17 years ago and generated sales of over 200,000 dolls in one year and it very much looks like JLS sales will dwarf that number based on their current broad fan appeal.”
Vivid Group are the UK’s largest designers and marketers of toys and games .
Other licenses include Timmy Time , Roary The Racing Car , Crayola , Fifi & The Flowertots ,Animagic and Disney’s Toy Story and Winnie The Pooh . The company is independently owned and sells its products in over 44 countries worldwide
More info at info@vividimag.co.uk or phone 01483 449944
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