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1st July, 2008 – Vivid Imaginations will distribute the ToyQuest master toy line [in the UK and Ireland] for the movie Monsters vs Aliens™ from DreamWorks Animation. The film is the studio’s first full-length feature produced in both CGI and 3D versions and is scheduled for Easter 2009 launch in UK and Ireland cinemas. The line will include a wide range of products across multiple categories of action figures, vehicles, playsets, role play products, plush, youth electronics, seasonal toys and activity sets. The entire line will be available at retail prior to Easter next year and will be heavily TV advertised. TLC will manage the third party licensing programme in the UK. Monsters vs. Aliens begins when California girl Susan Murphy is unexpectedly clobbered by a meteor full of outer space gunk, mysteriously grows to 49-feet-11-inches tall and is instantly labeled a “monster” named Ginormica. The military jumps into action and she is captured and held in a secret government compound. The world learns that the military has been quietly rounding up other monsters over the years. This ragtag group consists of the brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape, half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the 350-foot grub called Insectosaurus. Their confinement time is cut short however, when a mysterious alien robot lands on Earth and begins storming the country. As a last resort, under the guidance of General W.R. Monger (on a desperate order from The President), the motley crew of Monsters is called into action to combat the aliens and save the world from imminent destruction. We are very excited about working on Monsters vs Aliens product line because the movie is very toyetic and very funny,” states Nick Austin, Vivid CEO.“ Moreover there is very little activity next Easter, so there is a perfect window for retailers to support and benefit from the marketing support of DreamWorks, Vivid and all other licensees and partners. Monsters vs. Aliens™ & © 2008 DreamWorks Animation L.L.C.
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