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29 Jun 2005
Vivid gets set to zizzle. Guildford ,UK, June 30, 2005—Just days after the Licensing Show in New York City, the toy industry finds itself looking for leadership in a changing technological and retail environment. .Enter…… Zizzle ™, founded by Roger Shiffman, the co founder of Tiger Electronics, pioneers of licensed hand held games and creator of megahits like Furby, HitClips, PooChi, Giga Pets and countless others.
Vivid Imaginations, the UK’s leading toy and game marketer has been selected by Zizzle as international business partner to manage Europe, Middle East ,Africa and Australia for what is expected to be one of the most explosive new product introduction schedules the industry has seen for many years. New products will begin to roll out in the 4th quarter of 2005 .
“This is a massive business opportunity for Vivid and we are delighted to be once again working with Roger and his highly talented and experienced team”, states Nick Austin, CEO of Vivid. “ We believe the highly innovative new products that Zizzle will introduce in the coming weeks are just the shot in the arm that the industry has been waiting for. We are all thrilled to be managing the international marketing roll-out plans for the Zizzle team! ”
Shiffman, “The toy business is as vital as any child alive. It has always been an evolving living thing. We’re at a phenomenal time with new technologies allowing us to do things never imagined. There are inventors all around, whether it be at the university level, existing toy developers or international partners. I receive calls constantly with the most amazing ideas and there simply has not been enough attention paid to these opportunities. From a licensing perspective, there have been incredible films done with virtually no toy support when the market could have been there in a major way. Absolutely, there are changes in the retail dynamic since we launched many of the hits we did at Tiger, but innovation and creativity with both product and marketing will carry the day again.”
. Shiffman concludes, “The great thing about starting new is not having to work in predetermined categories. We have seen a lot of unbelievable product and will evaluate it all to bring only the best to market. Partnering internationally with a quality marketing team like Vivid, the UK’s most exciting, most important toy company, will accelerate the growth of our business and help us to reach all corners of the planet with our radically innovative product offering ”
Zizzle is headquartered in Bannockburn, Illinois with fully staffed offices in Hong Kong and China.
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