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16 January 2008 It’s official! The latest UK NPD data charts a dramatic shift in girls toy buying patterns away from fashion dolls into electronic toys, games and gadgets. In response to this consumer behaviour shift, Vivid Imaginations will be launching Disney licensed Hannah Montana and High School Musical tech toys and electronic games to British and Irish buyers at the forthcoming Excel Toy Fair. “Last year saw girls six and over move into electronic toys and games and away from traditional toys. Vivid is perfectly placed to capitalize on this trend with Hannah Montana and High School Musical licensed electronics products,” stated Paul Weston, Vivid’s Managing Director. “Our strong relationships with Disney, Jakks Pacific and Zizzle have enabled us to create branded electronics ranges behind these two blockbuster properties and support both with heavyweight TV advertising.”
Retail price points from £7.99 to £49.99 will ensure that all purchase occasions are covered.
Vivid will be showing at Excel stand SA31. For further info , email info@vividimag.co.uk or call 01483 449944 
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