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07 Feb 2006
TV investement blast marks new era for Crayola in UK / Ireland. Vivid Imaginations has unveiled the new Crayola range for the UK and Irish market with the biggest ever TV and new product investment plan behind the brand. Five new TV lines will generate over 1300 TVRs from March to November and re-energise sales in the fast-growing arts , craft and stationery category.
Colour Wonder is the first TV line to kick in - a huge success in North America last year , with a four week March/April campaign that will unveil the magic secrets of Colour Wonder to British and Irish kids ….Mums will be impressed too as the patented technology provides the first ever mess free paint and markers ! Colour Wonder will not stain fabrics or furniture – staggering but true !!!! Colour Wonder Spray-Magic art set will also be TV advertised for Autumn thus providing a year round TV platform for this exciting new range.
More innovation will be unveiled in July with the TV launch of Colour Explosion , another magic-reveal paint technology that allows kids to generate amazing designs off the special coated black paper provided . Timed perfectly for kids travelling on holiday, Colour Explosion is portable, magical ,mess-free and seriously cool.
DoodleDoug , the scribbly-scrawly creepy-crawly design bug promises to be the creative toy of the year . Funny and creative , DoodleDoug will inspire kids under five to make fun designs and colour them in . TV advertised from August and retailing around £12.99.
The Crayola Creations brand , which targets girls 6-10 years with lifestyle-led creative products will be driven by TV advertised Swizzle Store - a 900mm high stackable unit for girls to decorate , personalise and then use to store and hide secret stuff .Sold with secret diary and message board ,Swizzle Store will be TV advertised from September and retail around £29.99 . Crayola Creations also unveils another TV advertised new range for Autumn ……Joolz …….dazzling secret –reveal jewellry pieces that tween girls will love creating and personalising.
“Vivid intends to take the Crayola brand to a new level with investment in innovative new products and TV support,” states Nick Austin ,Vivid CEO. “ Crayola is the brand Mum trusts and creative play is one of the biggest growth areas in the market so we believe we can deliver significant growth for retailers in the coming years.”
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