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Following very strong ratings and retail sales performance in the first three months since the Roary launch , Vivid Imaginations has developed a hot range of fun Roary the Racing Car outdoor toys to provide a sizzling season for Spring/Summer 08 that will keep kids active!/> The toy range, launching in Spring includes a Roary ride-on car which is an exact replica of Roary from the hit TV shown ! Ride on Roary is the perfect vehicle for pre-schoolers to get ‘out and about’ and it comes with sound too, simply press the centre of the steering wheel to hear racing sounds and phrases! RRP £29.99.
Other outdoor toys available next year include Roary adjustable skates that fit childrens shoe sizes 5-11 (RRP £9.99) and a Roary Scooter with three wheels to offer extra stability (RRP £19.99) so kids can enjoy a safe, fun Roary playtime! “ Roary has way exceeded retailer expectations since we launched in July ,” stated Vivid Licensing and Marketing Director . “ We always believed that ride-ons , scooters and skates would form a very strong offering post-Christmas and believe that the brand will establish itself as a Top Three boys preschool brand on 2008 .”
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| | For further information on any of the attached Press Releases or should you need to contact us regarding any press opportunities, please contact Michele Norton at our PR Agency, Norton & Co. | | Norton & Co
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