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13 Jul 05
New Bratz launch set to rock the UK. The ‘Only Girls With A Passion For Fashion’ are set to hit the UK this summer with Bratz Rock Angelz, the major theme launch from MGA which sees a co-ordinated range from Vivid Imaginations, Universal for debut single and album music releases, Twentieth Century Fox for the direct to video/DVD release and videogame from THQ.
Vivid Imaginations
Continuing to dominate the UK fashion doll market with over 48% market share, Bratz are now heading for superstar status as the hottest rock group around! Themed around 70’s rock style, Bratz Rock Angelz doll and lifestyle accessories range from Vivid Imaginations introduces Jade, Yasmin, Cloe, Sasha and newcomer Roxxi as international rock sensations. Each doll comes complete with hot new outfits, mix-and-match accessories and is packaged with bonus CD featuring tracks from the new Bratz Rock Angelz CD, Rock Angelz themed poster & sneak preview of the forthcoming Bratz Rock Angelz Video Game. The Rock Angelz range also includes rockin’ vehicles, playsets, styling heads, consumer electronics, stationery, games, bikes, scooters and in-line skates.
The range will be supported from launch by a targeted TV campaign, high profile PR and promotional activity.
Universal
A 14-track album featuring the Bratz Rock Angelz singing original tracks is due for release on 19th September with the first single from the album entitled ‘So Good’ on sale from 5th September with radio and TV air-play scheduled to kick in from August. There are also plans for a second single release later in the year in the build–up to the key Christmas buying period.
The Universal Music Bratz ‘So Good’ single launch is to be supported with TV/Press and radio advertising alongside extensive PR and promotional activity.
Twentieth Century Fox Home Entertainment
The all new ‘Bratz: Rock Angelz’ CGI animated adventure is exclusive to DVD and VHS, bringing to life the Bratz girls as they form their own band for a rockin’ adventure in London. Set for release on 26th September 2005 from Twentieth Century Fox Home Entertainment and MGA Entertainment, a VHS (£12.99) and a single pack DVD (£15.99) will be available.
The DVD features unique extras including a Bratz bonus episode, "Crush In A Rush", Bratz Rock Angelz Music Video, and a “Behind the Scenes of Bratz Rock Angelz” featurette. A double pack DVD set (£19.99) including the extremely popular Bratz first animated adventure ‘Starrin’ & Stylin’ which has sold over 300K units to date will also be available.
Fox will be supporting the release with a large multi-media campaign including TV, press, outdoor and online advertising plus a huge in-store presence featuring unique POS and exclusive promotions. An extensive publicity campaign will include a Bratz: Rock Angelz premiere at a key London music venue and a regional screening programme.
THQ
The Bratz™: Rock Angelz™ videogame, for Sony PlayStation® 2, Nintendo GameCube™, Windows PC and Game Boy® Advance, is packed with tons of adventures that not only take the Bratz girls to London and Paris, but to the height of fashion and music super stardom as well.
After Jade gets fired from a summer internship at Your Thing magazine, the Bratz girls decide to start their own magazine. The search for the perfect scoop takes the girls around the globe, where famous places and famous people make for an amazing adventure.
The videogame will be supported at launch with a comprehensive marketing campaign including TV, print, PR, online and retail support.
Bratz: Rock Angelz for Sony PlayStation 2, Nintendo GameCube, Windows PC and Game Boy Advance launches in October 2005 priced between £19.99 and £29.99.
About Vivid Imaginations
VIVID IMAGINATIONS IS THE UK'S LARGEST TOY AND GAME DEVELOPER WITH PRODUCTS SOLD IN OVER 44 COUNTRIES . BASED IN UK AND HONG KONG , THE COMPANY MARKETS A WIDE PORTFOLIO OF LEADING GIRLS , BOYS AND PRESCHOOL TOY BRANDS . THE COMPANY IS INDEPENDENTLY OWNED AND RECOGNISED AS A LEADER IN THE FIELD OF CHARACTER-LICENSED TOYS AND GAMES .VISIT US AT OUR WEBSITE www.evivid.co.uk
For Vivid Imaginations Bratz Rock Angelz press info, samples and images please contact:
Michele Norton/Emma Arthur,
Vivid Imaginations Press Office,
Norton & Co.
Tel: 01608 812830
email: emma@nortonand.co.uk michele@nortonand.co.uk
About THQ:
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located in the United States, United Kingdom, France, Germany, Spain, Korea and Australia. More information about THQ and its products may be found at www.thq.co.uk and www.thqwireless.com. THQ, THQ Wireless and their respective logos are trademarks and/or registered trademarks of THQ Inc.
PlayStation is a registered trademark of Sony Computer Entertainment, Inc. Nintendo, Game Boy Advance, and Nintendo GameCube are either trademarks or registered trademarks of Nintendo of America, Inc.
For Bratz™: Rock Angelz™ videogame press info, samples and images please contact: Helen Jones
THQ Press Office
T: 01483 227 264
E: helenjones@thq.com
W: press.thq.co.uk.
About Twentieth Century Fox Home Entertainment:
A recognized global industry leader, Twentieth Century Fox Home
Entertainment LLC is the worldwide marketing, sales and distribution company
for all Fox film and television programming on VHS and DVD as well as video
acquisitions and original productions. Each year the Company introduces
hundreds of new and newly enhanced products, which it services to retail
outlets - from mass merchants and warehouse clubs to specialty stores and
e-commerce - throughout the world. Twentieth Century Fox Home Entertainment
LLC is a subsidiary of Twentieth Fox Film Corporation, a News Corporation
company.
For Bratz: Rock Angelz on DVD/video press information, please contact:
Kim Shaw at DSA PR
Tel: 020 7553 3700
Email: kim@dsapr.co.uk
About Universal Music Group
Universal Music Group is the world’s largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, DreamWorks Nashville, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division.
Universal Music Group is a unit of Vivendi Universal, a global media and communications company.
For press info on single and album releases by Universal Music, review copies and images please contact:
Shelley Botbol/Gary Smith,
Henry's House PR,
Tel: 0207 291 3000
email: shelley@henryshouse.com
or gary@henryshouse.com
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