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25 May 2006
miJam – Make the music your own!
Imagine…what could be better than playing music with your favourite band?
VIVID IMAGINATIONS has secured the UK/Ireland distribution rights for miJam a product line that brings the fun and excitement of music making to kids. Developed by b2, a division of Bluebox Toys , these hi-tech electronic toys and gadgets are designed to enhance the i-Pod experience of kids and tweens.
Each of the products in the miJam represents a great step forward in music technology and realises the massive potential of i-Pod accessorisation. The opening range comprises of three lines available for AW 2006:
miJam – Brings the fun and excitement of making music to kids. Featuring four separate electronic musical toys – an electric guitar, drum sticks, microphone and DJ mixer, each toy within the miJam line plug into i-Pods allowing kids to strum, hit, sing or mix along with their favorite songs, or to create their own.
miFlower – Plug in an i-Pod and miFlower starts to groove as its 6 pedals reflect the mood of the music via flashing LED light patterns and animation…it’s LCD display face smiles to the sounds…and it’s leaves perk up to show that its digging the music.
miLites – Attach an i-Pod and the miLites protective cover puts on a lightshow to the music. Available in several pattern designs, the miLites features a high-tech electronic display plate fixed on the top, and a side clip-on for traveling.
“Blue Box Toys has built a solid reputation as a manufacturer and distributor of the highest quality toys for ages toddler and preschool to teens and young adults. The formation of b2 expands our company into the important kids and ‘tween categories with electronic toys and accessories designed to expand enjoyment of the hugely popular i-Pod,” said Cliff Seto, President of Blue Box Toys, Inc.
“This is a really exciting time, as kids , tweens and teens become more and more tech-savvy and the popularity of i-Pods/MP3’s via peer pressure drives them to be part of a group,” said Nick Austin, CEO of Vivid Imaginations. “ Yet at the same time they are always trying to stand out – to make the statement that ‘this is me!’
Targeted at gadget geeks and i-Pod enthusiasts from 8 years and up, miJam will be available in August with prices ranging from £12.99 - £24.99. PR will commence in July to ensure early adopters spread the word on the amazing capabilities of this break-through product. Press features worldwide have already created a huge buzz for miJam, check out website www.b2stuf.com for developments. miJam will be available from Tesco, Amazon, Firebox, Dixons Online and The Gadget Store and other good toy retailers.
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