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04 Jan 07
High school musical graduates to Vivid: Following the tremendous success of Disney’s High School Musical license worldwide Vivid Imaginations is pleased to announce it has distribution rights for the innovative Youth Electronics line from Zizzle LLC.
High School Musical hit the UK market’s radar in September 2006 with an incredible launch on Disney Channel followed by close to a million albums sold pre-Christmas and then on the 4th December it became the fastest selling TV movie ever with 1.5 million DVDs selling in 10 days!
Consolidated figures are still not out for the BBC1 screening on 29th December but the early reads indicate close to 5.0 million viewers tuned in.
The Youth Electronics range begins with licensed musical key rings at £4.99 SRP topping out at £29.99 SRP with the “Sing a long” Tote Bag with mp3 player connection.
Nick Austin, Vivid CEO says, “High School Musical looks set to become the surprise toy hit of 2007 and we will be working hard to pull forward our first ship date. The line we bring to the market touches the heart of what High School Musical is all about… singing & dancing. Without doubt the Dance Mat, complete with soundtrack music at £24.99 SRP will be the most sought after line in the range!”
The full line will be available to view in Hong Kong, and subsequently at UK Toy Fair stand SA33. Some lucky buyers have already had a sneak preview at the Vivid UK showroom.
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