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30 Mar 2005
Fifi hits the airwaves in May. Fifi and the Flowertots , the new preschool TV show from Chapman Entertainment, created by Bob The Builder originator Keith Chapman , is set to hit British TV screens in May on both Five’s Milkshake and Nick Jr . Chapman Entertainment, working with the award-winning animation studio Cosgrove Hall Films, are producing 52 x 10 minute episodes. The show has already been placed in some of the world’s key TV markets.
Master toy licensee Vivid Imaginations will roll out the toy line in the UK/Ireland from June with a 480 TVR advertising and PR campaign targeted at housewives with children. Key products featured in the commercials will be Fifi's Forget-Me-Not Cottage and Talking Fifi plush. Book publishing will also launch concurrent with the Vivid toy line and DVD/Video one month prior.
Vivid expect the Fifi toy line to sell through over £12.5 million at retail in the UK in the first year, establishing it as the clear number one new entrant in the licensed preschool category. The Fifi television series and accompanying toy lines will also be launched this year in Australia, New Zealand and South Africa.
"Both Vivid and the retail community have very high expectations for Fifi which we are certain will be met and surpassed", states Vivid Licensing and Marketing Director Emma Sherski. "Fifi is such a strong toy icon and the show is very high quality, original and entertaining. I'm sure this will be the first of many hit shows from the Chapman Entertainment team in the coming years."
For more information on Fifi and The Flowertots contact Vivid Imaginations on 01483 449944 or email info @ vividimag.co.uk
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