Vivid have signed master toy rights for preschool sensation Everything’s Rosie, the top rated C-beebies hit girls series from V&S Entertainment. Airing daily on Cbeebies, Everything's Rosie has been an immediate ratings success, reaching an audience high of 496,100 children in October 2010. Series 1 continues to outperform all kids programming on comparative timeslots on rival channels. Series 2 is due for delivery May 2011.
Vivids Rosie toy range will delight and entertain the huge Rosie fanbase, incorporating unique interactivity and play elements from the TV Series, with Feature Plush, interactive and musical toys and push along vehicles. Other products in the Rosie toy line will include jigsaws in a box, selected games and collectables.
Vivid plan to reveal the range to retail customers and international partners at previews and Olympia for July launch 2011. The range will incorporate suggested retail price points from £4.99 to £29.99 and will be supported by TV advertising , PR and viral marketing .
“The colourful cast, rich storytelling and a truly lovable lead character in Rosie, have already captured a loyal and rapidly growing preschool audience and the licensors have already seen a pent up demand building for toys as requests from parents flow in daily” states Emma Sherski, Vivid’s Marketing and Licensing Director . “By the time we launch the toy line next summer there will be a sizeable ready-made market for products and we anticipate Everything’s Rosie establishing itself as a top three girls preschool line within the first year as some of the competitor licenses continue to decline”.
Newly appointed V&S Director Of Licensing, Julie Quirke says: Everythings Rosie is proving a phenomenon with her rapidly growing fanbase on Cbeebies testament to her popularity as a positive, bright and inspiring role model for 3+ preschoolers. The M&L programme is fast gathering pace and the response from Licensees has been incredible, with deals closing now across numerous categories. We will be working with licensees of the highest calibre to create quality products for the long term that resonate with the high level production values of the TV series. We are delighted to have signed Vivid as Master Toy and know their commitment to launching our first Rosie toy range in 2011 will satisfy the enormous consumer demand for this unique preschool property.
More info at info@vividimag.co.uk or phone 01483 449944.
For Licensing enquiries please contact Julie Quirke at V&S Entertainment Tel: 01494 837881 / julieq@vandsent.com
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