|
Over 5.8 million viewers have tuned in to watch Timmy Time on Cbeebies and the little lamb and his nursery school friends are now heading to France, Holland and Germany and set to launch on air during 2010. TF1 and Super RTL are the latest broadcasters to sign up the merchandising rights and the master toy line will be launching A/W 2010 through Vivid’s local offices following the TV debut earlier in the year. “Initial sales show that Timmy Time is set to be a huge preschool property in the UK and we now have the right partners and plans in place to replicate the success across Europe” states Marketing and Licensing Director Emma Sherski. “We are anticipating selling over 100k units of the Nursery School Playset in the lead up to Christmas and this item has also just been shortlisted for the Practical Parenting Awards so there is real momentum behind this brand”.
Sean Clarke, Head of Aardman Rights, said: “I am delighted that we have been able to roll out the fantastic Vivid range of Timmy Time toys internationally, we have established excellent partnerships with TF1 in France and Super RTL in Germany with the local Vivid Subsidiaries, and are well placed to launch Timmy Time with a view to duplicating the excellent ratings the show has enjoyed on CBeebies to date, and the brilliant start the Vivid line has had in the UK market.”
Back LOGOS FOR USE WITH PRESS RELEASES |  |  |
| | For further information on any of the attached Press Releases or should you need to contact us regarding any press opportunities, please contact Michele Norton at our PR Agency, Norton & Co. | | Norton & Co
Wychwood Court
London Road
Moreton in Marsh
Glos
GL56 0JQ | | Tel: +44 (0) 1608-812830
Fax: +44 (0) 1608-812831
Email: michele@nortonandco.com |
|
