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28 Jul 2006 Doodle Doug surprise worldwide creative hit - The greatest joy of the toy business for a manufacturer or inventor occurs when a new item comes to market with modest expectations and then becomes an instant global hit. Leading UK toymaker Vivid Imaginations signed up creative toy gizmo Doodle Doug in early prototype form last year from Florida-based inventor group Kennedy-Matsumoto ….. now Doodle Doug is a 680,000 piece worldwide sell-out “home run” item , restricted only by daily production rates in China . Voted Creative Toy Of The Year in Australia and selling out strongly in all markets as initial TV advertising breaks, Doodle Doug is set to generate global retail sales in excess of $10 million in its first six months on-shelf. “Doodle Doug is one of those items that every child and parent falls in love with as soon as they see him working,” states Paul Weston, Vivid Managing Director. ”Very rarely does a product exceed consumer expectations as strongly as this toy does. We know that parents are always looking out for creative toys that will stretch their children’s imaginations and Doodle Doug delivers on this promise” Heavy TV advertising and PR begin in August. Already Doodle Doug has been awarded Seal of excellence by Creative Child Magazine. Not surprisingly Vivid and US partner Ohio Art will be launching a new variant, Doodle Daisy in December to keep Doodle Doug company on those cold winter nights!! For more info contact info@vividimag.co.uk
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