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24 Nov 06 Dinosaur reborn in Guildford! Vivid Imaginations has secured the UK & Ireland distribution rights from Ugobe Lifeforms Inc for PLEO – the first autonomous, organic life form; a one week old camarasaurus dinosaur engineered to mimic life. Caleb Chung, the co-creator of Furby is the brains behind Pleo. Nick Austin ,Vivid CEO says “Technology stretches the boundaries of the imagination every year and the team at Ugobe have made the dream of owning a pet dinosaur a reality. Pleo is a phenomenon.We all talk of pushing back the boundaries …this product will blow the public away when we launch next summer!” Expected to retail at around £200 and backed by the full force of the Vivid sales & marketing machine, expect to see Pleo on Xmas lists everywhere in 2007. For a first glimpse book your appointment at stand number SA33 @ Excel Toy Fair where Pleo will be revealed to the world behind closed doors .
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