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| |  | 21 April 2006
Bratz team to introduce Soda Pop Girls™ in UK and Ireland. Following a highly successful US spring launch by MGA Entertainment Inc., Vivid Imaginations will introduce Soda Pop Girls into the UK and Ireland marketplace in September this year. Meet Gaby Grapelina, Susie Strawbella, Amanda Appletina, Belinda Banana, Chelsea Cherry-Lynn and Bonnie Bluebella along with their pets in an all new virtual environment at www.yummi-land.com. Six sweet-scented dolls and pet friends with a flavour for fashion, the Soda Pop Girls will retail around £9.99. Highly innovative packaging sees each scented doll and pet sold with a 2-pack soda bottle carrier and accessories …hairbrush, headband and purse with flavoured lip-gloss. Pet Shop and SodaPop Shop playsets will follow.
TV advertising is targeted for early September introduction with a 320 TVR campaign guaranteed to kick-start the retail launch.
“Vivid Imaginations have successfully driven Bratz to become the dominant fashion doll brand in the UK marketplace, states Emma Sherski, Vivid Licensing and Marketing Director. “Now we plan to build Soda Pop Girls into a leading mini doll brand to address a younger demographic where there is a definite market gap.” | |
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