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22 Feb 2005
Bratz market share increase again. According to NPD UK, the market share of Bratz™ and the newly-launched Bratz Babyz™ grew to 42.9 % in January 2005, making Bratz™ the clear No. 1 fashion doll brand in the industry. The phenomenal growth in sales on Bratz brand represents a stunning 102% increase versus a year ago.
“In spite of our competition’s fondest wishes, we are continuing to see similar strong results in the United States, including just completing our best January ever,” said Isaac Larian, CEO of MGA Entertainment. “We have the momentum as we’re going into spring and fall 2005 with our strongest product lines ever. The best is yet to come.”
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